Friday, 9 October 2009

B Never Too Busy To Be Beautiful Closing Down


















Bit of a gloomy topic for my first post on the blog, but nonetheless important news. Lush's sister company B Never Too Busy to be Beautiful will close its doors at the end of this year. They will stick around for Christmas but thereafter will be bowing out of the beauty game.

B (for short) have been in business for 6 years now, and specialise in unusual fragrance, vegan colour cosmetics, skincare and some bath and body products. Like Lush, they put a premium on sustainable packaging. Theirs is sourced from developing countries and features a lot of sequins and glitter. It's pretty (though sometimes impractical).

The closure has been officially announced on the B homepage this week, as well as on the company's facebook page. Apparently the concern just "isn't making any money" and so its assets will pass over to Lush. Whether this means Lush will sell some B items, I'm not sure. Perhaps the bathing products may reappear in Lush's "Retro" series at some point?

To cheer yourself up, and to reminisce about the glory days of B, why not check out their rather silly but quite fun B Heroes video?

I originally wrote and published this post at London Beauty Review

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